Get Hooked: 6 Summer Fashion Trends

EDGE READ TIME: 3 MIN.

Now that you're done with spring cleaning and have a little extra space in your closet, you're probably ready to update your look for summer. Want to know what the hottest menswear trends will be this season? According to the data crunchers at Hook Fashion Discovery app, a new search engine just for fashion, here's what's trending.

1. Logos are the New Cool
Heavily influenced by Eastern European designers like Demna Gvasalia of Balenciaga & Vetements, and Gosha Rubinsky, the fashion world is once again embracing logos in a big way - the flashier, the better. Think graffiti, calligraphy, and saturated colors on just about everything from tees to track suits. The best part about this trend is that although it started with high-end brands like Gucci, Vetements, and Off-White, it's now trickled down to once-forgotten sportswear and utility brands like Champion, Stussy, and Fila - making it more affordable for just about anyone to rock a logo.

2. Florals, for men?
Not groundbreaking, but so fun! Let down your guard and get ready to let your style blossom with some of the coolest new prints for men in florals! You decide how much or how little you want to indulge the trend with a wide range of offerings from tee shirts, button downs, and shorts to smaller accessories like socks, ties and pocket-squares - just about everything's coming up roses, or ferns, or wild flowers. You get the picture!

3. Sneaker snobs
Sneakers are an effortless way to up your style quotient without venturing too much out of your comfort zone. Not sure which kicks to invest in? Stay one step ahead of the crowd by nabbing the hottest spins on iconic styles from brands like Gucci, Adidas and Vans.

4. Utility-chic
Light jackets are always ideal for having on hand when the weather's moody. Patagonia waterproof jackets are currently a best seller, thanks in part to a very rainy spring across the country. Other styles we see trending for the season are styles with camouflage prints, the return of the jean jacket, and light bomber jackets.

5. Waist Bags
Didn't' see this one coming, huh? Brands like New Balance, Michael Kors and Marni are bringing back this convenient 00's accessory in stylish new ways that might have you loving the re-emergence. Whether you want to call them "bum bags," "hip pack," "fanny pack" or "belt bag," wear them around your waist or sling over your shoulders; they guarantee endless hands-free summer fun and are perfect for everyday, travel, or summer music festivals.

6. Yellow aviators, anyone?
From colorful tints to flat top frames, aviators are a surefire way to stay looking cool all summer long. With retro updates popping left, right and center, there are plenty of options to choose from whether you prefer classics from Ray Ban or edgier styles from Dita eyewear and Garrett Leight.

Still not sure what to buy or what is right for you? Follow the crowd to Cheap Monday, Jack & Jones, or H&M - the most popular men's retailers today on the app, or peruse the Hook app itself to shop the latest trends.


by EDGE

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